What does your brand have to do with college persistence?
In my class, we spent the last few weeks learning about the concept of a "personal brand". Students have gone through a variety of lessons and exercises designed to help them come to a greater realization of what attributes they possess as a student and a member of this community, and how to translate that into an intention about their future. Just to make the context clear, these are high school students at a school with a college preparatory curriculum. One of the activities was borrowed from the business world, asking students to perform a gap analysis. In our version of gap analysis, students were asked to come up with five words that describe themselves. They had to also ask ten people that know them to supply them with five words that describe the student. Finally, the student would compare their self-created "profile" to the 50 words supplied by their friends and family. A high level of agreement between those two sources of information sugge...